24-26 февруари  – Ecosystem 2.0 – Driving Growth in Digital Marketing – годишната конференция на IAB във Phoenix, will deliver mission critical information on the most pressing issues facing the interactive market.

Topics of discussion include:

* Will online advertising exchanges commoditize media or improve marketing productivity?
* What will Yahoo’s, AOL’s, Microsoft’s and Google’s emergence as integrated platforms mean for agencies, publishers – and their clients?
* How are agencies re-asserting their relevance and expertise in the face of potential disintermediation?
* Will 2008 be the year interactive video gets commercialized – and how?
* How are media companies generating actionable insights directly for consumer marketers?
* How is the rise of behavioral targeting revolutionizing marketing strategy – and what are the implications of the FTC’s regulatory recommendations for the practice?
* Plus, get exclusive insights into defining both the current and future digital ecosystem from the Marketing-Media Ecosystem Study Report, a groundbreaking study conducted by Booz Allen Hamilton and sponsored by the Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies.
* And much, much more!
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моля ако някой ходи и иска да е така добър да сподели след това с мен да си каже, благодаря!